Auckland

Aaron Baker
Financial Adviser - FSP1003359

Aaron brings over 20 years of experience in the insurance industry, where he has developed a deep understanding of risk management and client-focused advice. His career is built on a foundation of preparation and strategy, guiding him to deliver meaningful and practical solutions for his clients.

Aaron’s philosophy centers on two key principles. The first is: “The will to win is important, but the will to prepare is vital.” This reflects his belief that while aspirations are important, success depends on having a clear plan and a strategy that anticipates both the good and the challenges that life can bring. He recognizes that unexpected events happen, and insurance plays a critical role in protecting against life’s uncertainties.

The second principle is simplicity and precision—ensuring that advice is straightforward and tailored to deliver the Right Amount of coverage, to the Right Hands, at the Right Time.
Outside of work, Aaron values spending time with his family—his wife Jo and their two children, Hugo and Elliott. For Aaron, family is his “why”: the motivation behind his work, his dedication to staying healthy, and his commitment to helping clients secure their financial future.

Aaron looks forward to helping you manage your financial risks with a thoughtful and personalised approach.